We''ll find out how much you know about your business and what you have written down and explained. We'll find out about your overall market and its potential; We'll find out about your capabilities to service that market. We'll talk about pricing strategy and marketing tactics. We'll discuss your operational and staffing requirements. And that's just the beginning of the business plan process.
We'll go through numerous iterations and we'll discuss the changes needed. The financial statements, cash flow analyses and balance sheets will make sense. There won't be a lot of charts and graphs that don't really explain much.
Your business plan will be realistic and suitable for you, your investors and your banker. You will get a business plan that works for you. Isn't that why you wanted a business plan in the first place?
Business Plan Structure. A business plan has three elements: description of the business model, the marketing model and financial projections. It consists of informative sections, including the executive summary, business description, marketing model, analysis of industry competition, build-out plan, operations plan, introduction of management, and a discussion of financial issues and projection of results. It is introduced by an executive summary, which can be a dense abstract or a longer marketing tool to attract interest in the business plan. The business plan is an informational document designed to factually display your company's operations and potential.
Proposals may be unsolicited business ideas presented to a potential customer or partner, or they may be answers to requests for proposal submitted to your company by a potential client. They are limited in scope to a particular project or need. A business proposal also generally has a specific audience. The primary reason for a business proposal is to solicit or develop a business opportunity.
Business Proposal Structure. A business proposal written in response to an RFP should follow the format requested in the RFP. Generally, this involves a quick description of your company's services and products that are relevant to the goals of the RFP, a reiteration of the scope of work, answers to specific questions posed in the RFP and a quote detailing materials, tools, labor, delivery and other elements of the cost of the project.
An unsolicited business proposal intended to create and develop a business opportunity follows essentially the same format but anticipates questions the potential client might have. A proposal is more of a marketing document, designed to convince the audience to do business by presenting a value proposition and a call to action.